Throughout history, the concept of beauty has been a complex social process. Many people have exploited it for power. Some have used it as an evolutionary mechanism to select mates, while others have used it as a social tool to gain advantage over others.
While there are several factors that contribute to our ideal appearance, the media has played an important role in shaping our expectations. As a result, the idea of beauty has changed from a vague concept that can be reproduced to an industry that focuses on women’s needs.
Technology has also made its way into the beauty industry, from DNA analysis to artificial intelligence. These innovations allow consumers to match their genetic makeup with customized skincare and cosmetics regimens. This technology will eventually allow consumers to avoid dealing with unauthentic skin products.
The science of beauty has evolved to include safe man-made ingredients and safe synthetics. Some of these innovations include the creation of augmented reality and artificial intelligence. In addition, the ability to create customized results will allow consumers to take the guesswork out of the science of beauty.
Another major change in the beauty industry is the rise of social selling. This form of marketing reaches out to a wide range of consumers, from introverts to extroverts, empowering them with knowledge about a product.
A great example of this is the launch of nail polish brands by Lil Yachty and Harry Styles. It seems that the world is opening its arms to those who are passionate and driven. These influencers, along with their social networks, are able to make beauty a more mainstream concept.
In addition to the usual products, the beauty industry has expanded into cosmeceuticals, skin cleaners, and price points. In fact, the business of beauty has become so large that in 2022, it will target the male demographic. It will continue to grow and introduce new innovations to satisfy consumer demands. It is also important to note that the term “greenwashing” is not regulated by the FDA. This practice is when companies use false marketing to capture consumer attention.
The most obvious and the most important feature of this new trend is that it isn’t just about the look, but it’s also about the feel. In other words, the ability to feel good about your looks can help you to achieve success in life. It’s not enough to just look pretty; you need to feel confident in your abilities. If you aren’t confident in yourself, you won’t have the confidence to succeed in your personal or professional life.
The other notable thing that happened with the evolution of beauty is that it began to take on a more individualistic slant. In other words, women started to feel more comfortable with their facial features. The use of plastic surgery and photoshop began to increase. This, in turn, led to the creation of more personalized packaging. The beauty industry also uses personalized touch-points, including initials on the packaging. These personalized touches make the products feel more special.