Trendy is the term for a new style or design that captures the public imagination. While it may be easy to identify a trend, it can be difficult to determine which styles will stick and which will pass.
Observation is a key tool in trend forecasting because it provides insight into how people behave and what they want to wear. By observing how consumers dress on the street, for example, trend forecasters can learn what styles work best in their target market.
Fashion trends emerge because a critical mass of people adopt them, and they then gain a footing and become part of the public psyche. They can then become cyclical.
Fast fashion is the trend of clothing and accessories that are manufactured, sold and distributed quickly. This type of fashion has grown in popularity in recent years and is a significant contributing factor to the growing waste problem in the fashion industry.
A major advantage of fast fashion is that it allows companies to expand their market share, as it can be cheaper and faster to manufacture garments. It also provides consumers with many style choices, which can be very appealing.
It also enables manufacturers and brands to reach an audience instantly by posting their new products online and partnering with social media influencers. This can be extremely effective in driving sales.
Influencers who have an online presence can also play a role in fashion trends, either by starting trends themselves or by lending their clout to help companies drive them. This type of relationship between a brand and an influencer creates what is called “stickiness” for the company. This can help to establish the brand’s identity, which is very important for a new business.
The word “trend” originates from the financial industry, where it is used to describe shifts in prices or markets. But it has expanded to encompass many things, including fashion & colors.
Some fashion designers will pay a trend forecasting agency to identify the latest styles and trends for their collections. This can help to ensure that the designs will be on-trend and will sell well.
Often, designers will use social media to promote their latest collections or to announce new lines. These platforms can be particularly effective in spotting and spreading the latest trends, and can even link these styles to direct sales.
A key benefit of using social media is that it provides an instant platform for the latest and hottest styles to be shared with the public. Moreover, it also allows brands to build an online following and get feedback from customers on their designs.
This can be a great way to get feedback on designs from a wide audience, which can help designers make better, more accurate predictions about what will be the next big thing. This is especially true in the fashion industry where designers have to keep up with the changing tastes of their consumer base.
While it is tempting to focus on the trends that are being widely promoted on social media, it is important to stay mindful of your own local inspiration & what works for you. This is important to ensure that you are able to build a closet full of pieces that work for your personality and life.